Server-Side Tracking vs. Pixel Monitoring - Which is Better?
A variety of e-commerce businesses are turning to server-side monitoring as a way to boost their data collection processes. While it needs much more technical knowledge than normal GTM and may present extra costs, it can bring about higher precision and more reliable information
Pixel monitoring uses a piece of code to sign up conversions on your internet site. It's easy to set up and less susceptible to advertisement blockers.
1. Extra exact information
The standard approach of tracking conversions on a web site, making use of pixels, is having problem with transforming web browser privacy policies. This suggests that the information being sent to Google Ads, Facebook Manager and various other platforms is less exact than it must be.
Server-side tracking is a more safe and secure alternative that assists to bypass these restrictions, as it's filled from your very own domain and treated as first-party code, suggesting it's less likely to be influenced by advertisement blockers or other security actions. This supplies much more accurate information and a much more complete image of individual journeys throughout channels.
In addition, this sort of tracking permits services to track conversions outside of the internet site, such as telephone call and in-store gos to, which can be difficult for pixel-based monitoring. This flexibility offers marketing professionals much more possession over the data they send out, and makes it much easier to comply with numerous data regulations. It's likewise a whole lot less susceptible to scams, as it's more difficult for deceitful actors to adjust the system by altering the postback link.
2. Better control over information.
Server-side tracking permits companies to accumulate and enrich information before sending it to third-party analytics/advertising systems. This improves information completeness and accuracy, which can aid online marketers make even more educated advertising and marketing decisions.
Typical pixel tracking counts on JavaScript tracking codes that are placed in web site visitors' web browsers. These tracking codes are usually blocked by advertisement blockers, which can result in information collection disturbances and incorrect outcomes. Server-side tracking allows organizations to bypass these limitations and supply accurate, constant information that is less prone to disturbance.
This type of tracking additionally allows services to track conversions that happen outside of the site, customer journey analytics like call and in-store purchases. This is essential given that new privacy plans such as Apple's Intelligent Monitoring Prevention (ITP) limit the life span of cookie-based monitoring pixels to 7 days. This is a key reason S2S is a lot more reliable for companies looking for to adjust to these changes.
3. Less susceptible to fraudulence
Server-side monitoring enables companies to control information hauls before it reaches third party endpoints, enhancing protection and personal privacy. This is especially essential as various internet browsers and systems significantly change how they deal with cookies. For instance, in iphone 14, Safari will just supply first-party cookie data and will not allow pixel-based tracking. Utilizing server-side monitoring, you can bypass these restrictions and remain to track conversions that took place beyond your website.
In addition, server-side tracking enables you to catch individual data directly by yourself web servers. This gets rid of reliance on 3rd parties, which can be vulnerable to violations and personal privacy offenses.
A server-side radar is a collection of guidelines that informs your internet site's web server what occasions to videotape. This information is after that sent out to analytics devices like Google Analytics and Facebook Organization. It's additionally made use of to cause event-based advertisements, such as retargeting. On the other hand, pixel monitoring is an alternate technique that utilizes a little piece of code on your website to gather data from users.
4. Easier to implement
Server-side tracking is a data collection procedure that takes place on the internet site's very own web server, bypassing web browser limitations. This means that information accumulated by the website/app is first sent out to the web server where it's processed and then forwarded to analytics devices like Google Analytics or Facebook Pixel.
The advantage of this technique is that it minimizes the range of data management and offers companies a lot more control over transmission, making it normally much more dependable. As a result, it's much less vulnerable to data challenges caused by points like a damaged connection or an active advertisement blocker being mounted.
With OWOX BI's Server-Side Tracking, your business can collect real-time conversion information in the same way that you would with pixels or a cookie, yet this is after that passed directly to your marketing and advertising devices on the web server. This allows you to have even more exact data and helps make certain conformity with privacy regulations such as GDPR. In addition, it likewise avoids the monitoring restrictions imposed by internet browsers and advertisement blockers.